"How Mass Media use stereotypes to condition people? What is the role of stereotypes in decision-making processes?"
sabato 17 novembre 2012
"Campanians are dodgers and Lombards are snobs": Clichés within Italy
Reading Sara's post I realized that there are many national stereotypes about Italy, but we have also many regional clichés. It is fun to identify them.
Here you find some examples:
Ligurians are said to be tight with money.
Lombards are considered pretentious, cold, efficient, hard-working, snobs and money-obsessed.
Campanians are seen as lazy people, dodgers, noisy, friendly and good in making pizza.
Piedmonteses are supposed to be “double-faced”, kind and polite but insincere, as the italian proverb (Piemontesi falsi e cortesi) says.
Romagnoles are considered collectivist and combative people.
People from Latium are said to be uncultured, unrefined and loud.
Sardinians are seen as stubborn shepherds.
Sicilians are supposed to be members of the mafia and very jealous. They are known also to be “omertosi”: when they witness a crime, they tell to the police that they didn't see or hear anything.
Tuscans are considered ironic and expansive.
Umbrians are seen as reserved.
People from Veneto are defined hard-working, lush and separatist.
People from Trentino are considered all Germans.
Generally Southerners are considered lazy and warm people, while Northerners are seen as hard-working and cold.
Maybe there is something true in these sentences but almost all are wrong generalization and they can produce discrimination.
The members of the Italian separatist party, “Lega Nord”, often use stereotypes against Southerners to divide Italian people. Their aim is to convince public opinion that North need to be separated from South, the “black hole of wealth” as they call it.
The racism against Southerners dates back to the end of the 19th century, when an Italian positivist, Cesare Lombroso, formulated the theory of the racial inferiority of Southerners. It was an easy and foolish way of explaining historical and economical differences between North and South, but it had great influence on the public opinion.
These prejudices are so deep rooted that we still hear people saying that Southerners are lazy, criminal and backward.
Angela Pulliero
Let's take off your sunglasses !!
Stereotypes, this is a word we frequently use
in our blog. We are telling stories about many kind of stereotypes to make you understand
the use mass media make of them, but we haven’t yet posted something that can
make you comprehend how people feel when they are stereotyped by someone and I believe
this video is a good example of it.
In the moment we start stereotyping someone we immediately
hide the personality of that person. We begin
to cover him/her with adjectives (in our mind), this process makes us
interpreting every word she/he says, action he/she makes with our interpretations of the way of doing
things without really understand the meaning they give to the word or the
action they are doing. I think it is like looking at the landscape in a sunny day
using sunglasses, you use them to protect your eyes from the sun radiations and
by doing this you can’t see the really color of the landscape because you have
the filtration of the lens; at the same way when you use stereotypes you are
subjected to the filtration of you own opinions and you use them to protect
yourself by the unknown word you have to face. Through this process we prevent
the person from showing us his/her personality preventing ourselves from
something important at the same time.
The following video is an example of how the
world is stereotyped. It is made by some students for a school project, they
made no scientific research but used their previous knowledge to do it. This video
is made in a humorous way without any intention of offending someone. It is a
good opportunity to start thinking about the way we use to classify countries
and people.
What do you thing when you hear German, Italian,
Cines or Palestinian? Let’s change the way you look at the world, blot out the
adjective you use to describe people! Let’s take off the sunglasses and look at
the world with its own colors!
Silvia Bettiol
Immigrants and Crime
In every national newspaper we find a lot of article
talking about crime committed by immigrants. The journalist emphasizes the
nationality of the criminal, so the population has the perception that
immigrants committed much more crimes. Much of the debate regarding immigration
is driven by hysteria, facts are secondary.
“Although
we have a long tradition of blaming immigrants for crime (and other social
ills), the facts show that – all else being equal – unauthorized immigrants
commit crimes at rates far lower than natives. In fact, immigration lowers
violent crime.
For example, as the immigrant
population of the United States boomed during the 1990s, violent crime across
the country plummeted,
including in big-city immigrant gateways like Los Angeles and New York.”
In every society, where the problem of immigration is
cherished, the immigrants are the cause of all the problems of the Nation. This
happens, probably because, the newspaper underlines the fact that the criminal
is immigrant with title like: “Nigerian immigrant committed a bloody murder” or “Rumenian
illegal immigrant committed a holdup”. Obviosly the illegal immigrants are often
charged by national population of all crimes committed. The national population
is often afraid by immigrants, even though this immigrants are honest people.
And you, what do you think?
martedì 13 novembre 2012
The Italian stereotypes
First impressions are not always the best. They are nevertheless sometimes the only judgment we may have on an individual or a person.
For example when we think of Northen countries, there are some initial images that come into our minds. We imagine big mountains, small villages with an old woman wearing a shawll and snow all the time. That may sound a bit funny or strange, but it is what our mind conjures up.
Where do these first images come from? In our contemporary societies, they often come from television, newspapers, books and adverts in the streets.
The media is everywhere and this contributes on a large scale to build these prejudices we might have about individuals or about people.
These prejudices are often based on false images.
What do you think about this?
Sara Berton
domenica 11 novembre 2012
Arabic World
“Perhaps no region of the world
is more subject to stereotypes than the Middle East. Being a woman from that
region, I have encountered these stereotypes on many occasions. While I was a teen,
my family lived in Europe for a few years where I was often asked question
reflecting these stereotypes. Do all Turkish women wear the headscarf? Um,
obviously not. Do you ride camels? I have never seen one in my life outside of
a zoo.
At
one dinner party, I witnessed my mother get interrogated on whether she was
just dressing in a modern way because she was now in Europe. She kept trying to
explain that she had changed nothing in her wardrobe. “But, can you actually
wear a one-piece bathing suit to swim in a beach,” one of her obnoxious
interrogators persisted, unable to believe she might be telling the truth.
“Well, now that I am a bit older, I do wear the top as well,” she deadpanned.
Ah, the joys of messing with stereotypes.”
It is a single story of one Turkish girl, which illustrates all type of
stereotypes about Arab World. The oldest traditional stereotypes associated
with the Arabic countries are derived from Arabian Nights and include flying
carpets, dreamy palaces, people climbing on an erect rope and djinns. Since 9/11,
people from Middle Eastern countries are often stereotyped as fanatical Muslims
out for blood, hijacking planes, making anti-Semitic comments, slaughtering
sheep in the kitchen, making too many children, conducting suicide bombings,
being aggressively offended by blasphemies or planning terrorist activities.
Arabic immigrants in all European countries are a frequent target in racist
Western propaganda. You just need to see the detention without trial of eight
foreigners in England in 2004, that was incompatible with European human rights
law.
Valeria Aleksenko
sabato 10 novembre 2012
Strong, powerful, tough and respected: stereotypes in defining masculinity
The
social construction of femininity is discussed in many studies, but also men
are subjected to the pressure of dominant models. Masculinity is
clearly defined by media. A “real man” have to be strong, good at
sports, brave and absolutely heterosexual. Meanwhile he shouldn't be
sensitive and express his feelings. Further, he should distance
himself from any behavior considered feminine.
Images
of perfect male bodies
The
media influence the definition of ourselves and what is ideal. The media,
especially advertising, depict perfect male bodies: muscle, defined,
perfect in proportions. Men in adverts seem as statues rather than
persons. When I looked for an example, I wondered at the
easiness to find it. My research lasted about 20 seconds: I thought to
a brand of wear and I keyed in YouTube “Calvin Klein man advert”
and that's done! A perfect example in my opinion:
These
images produce a psychological pressure on men. One consequence is
the increase in cases of anorexia nervosa in young men. NHS (National
Health Service) in UK found a 66% growth of hospitalized men for
eating disorders over the last ten years.
Men
difficulty admit to be ill, because anorexia is considered a women's
problem and it would be a sign of weakness.
Children
indoctrination
Men
are exposed to social models of masculinity from childhood. Society
and parents often teach them to become “real men”. They are used
to hide feelings and weaknesses, to not to cry, because they don't
have to be as a “sissy”. The model is the superhero, also in toys
and movies. For instance, Disney perpetuates stereotypes of what is
masculinity e what is femininity in almost all the movies:
Masculinity, media and violence
A
portrayal of men as dominant and powerful in advertising can provoke
violent behaviors. There are adverts, such as the Dolce &Gabbana's one,
that glamorize violence, group sex and male dominance.
Recently
Jackson Katz realized an interesting documentary on the social construction of
masculinity and violence. His aim is to
enlight and provoke students to consider their own participation in
the culture of contemporary masculinity.
Here
the full version:
Angela Pulliero
Turbanaphobia
Today I want o to speak
about the Sikh.
The Sikh are a religious
group, most of them come from India. It’s quite easy to recognize them because
they use to wear a turban. This has always been a problem for them because they
have been discriminated because they were wearing it. In the documentary -
Turbanaphobia - The Sikh Turban - is explored the western perceptions of the
Sikh turban through the eyes of a Sikh born in England. I have just seen the trailer
but what the protagonist says is that turban give him a sense of “honor”, “pride” and “dignity” but
also a sense of “frustration”, “low self confidence” and “low self esteem”.
The documentary analyzes
the problem of the turban stereotypes.
I think that often people judge
things associating them with their previous knowledge. When people see a person
wearing a turban they don’t think he or she is coming from India but more often
they think he or she is coming from a Muslim country. Some of the Sikh interviewed
in the documentary claim that some time English people (the documentary is set in England) think they are coming from Arab
states because of the brown color of their skin and of their turban. Often people
are not feeling comfortable in front of someone who is wearing a turban, maybe
because in the recent years we got many negative
images that associate turban with Taliban or Arab extremists, or because it
represent something different , difficult to accept in our culture. I don’t
have the answer; people have to find their own answers inside their minds.
Speaking about Sikh there
is in important misunderstanding that I’d like to explain. Everybody think that
the religious symbol is the turban, but this is wrong. The religious symbol that
is hidden by the turban are their hairs, they wear the turban to hide their
hairs because they are symbol of holiness in India. According
to their religion hairs in general are considered important, all over their
bodies. Sikh have five religious symbols. You can find more information about
this in the page below if you are interested to get information related to this
religion whose precepts
and
symbols
are still unknown for us.
The world is changing rapidly,
we get in contact with new cultures, new religious groups and new way of lives almost
every day, according to this is very important to train our minds in order to become
more open and willing to accept these differences without building negatives images
of the unknown world we have in front of us.
Silvia Bettiol
lunedì 5 novembre 2012
Converting followers into voters
In early 2007, Barack Obama was a little-known senator running for president against Democratic nominee and household name, Hilary Clinton. But on November 4, 2008, Obama, was the first African American to win the election against Republican candidate, John McCain, becoming the 44th president of the United States.
We can say that a major success factor for Obama’s victory was how Obama’s campaign used social media and technology as an integral part of its strategy, to raise money and more importantly, to develop a groundswell of empowered volunteers who felt they could make a difference.
In 1960, Americans turned on their tv to watch a presidential debate for the first time. They saw Richard Nixon, awkward and sweaty. To his right was John F. Kennedy Jr, calm, tanned, deliberate, standing out in his dark suit. There wasn't much question about who won the first televised debate that night. In an election in which nearly every vote counted, media power shifted public opinion.
We are now in the era of Twitter. The proof is in Twitter's big role in shaping the coverage and the winners and losers of this month's presidential debates.
Sixty percent of social media users responding to a survey in October 2011 said that they expect candidates to have a social media presence.
For almost 40 percent, information found on social media will help determine their voting choices as much as traditional media sources like TV or newspapers.
domenica 4 novembre 2012
Stereotypes and wars
In every war the Government utilized stereotypes for
create the consent of public opinion. During the colonial experience the Africans
are seen like wild and uncivilized, a barbaric race and the European like
civilized person. In Italy, during the campaign in Libya and Ethiopia, an
expansionist policy was justified by using stereotypes and by arguing that Italians
are different from other colonizer. The Italians was shown by propaganda, like
more generous, more human, more broadminded and more open-minded than other European.
Genuinely the Italian colonialism, both liberal and fascist, utilized repressive
measures, create one of the most cruel prisons, exploit and tolerate slavery, bomb
and burn villages, effectuate mass deportation.
During the
First World War in France and in other European countries the German soldiers are
seen like evil and this belief have been supported by manifests that show the
barbarities of their acts. These manifests create a large consensus and help to
create in public opinion a distorted image of German soldiers.
During the Second World War, On December 7th 1941, the
Japanese attacked Pearl Harbor. US citizens feared another attack and war
hysteria seized the country.
State representatives put pressure on President
Roosevelt to take action against those of Japanese descent living in the US.
On February 19th 1942 Roosevelt signed Executive Order
9066. Under the terms of the Order, some 120,000 people of Japanese descent
living in the US were removed from their homes and placed in internment camps.
The US justified their action by claiming that there was a danger of those of
Japanese descent spying for the Japanese. However more than two thirds of those
interned were American citizens and half of them were children. None had ever
shown disloyalty to the nation. In some cases family members were separated and
put in different camps. During the entire war only ten people were convicted of
spying for Japan and these were all Caucasian.
Life in the camps was hard. Internees had only been
allowed to bring with then a few possessions. In many cases they had been given
just 48 hours to evacuate their homes. Consequently they were easy prey for
fortune hunters who offered them far less than the market prices for the goods
they could not take with them.
"It
was really cruel and harsh. To pack and evacuate in forty-eight hours was an
impossibility. Seeing mothers completely bewildered with children crying from
want and peddlers taking advantage and offering prices next to robbery made me
feel like murdering those responsible without the slightest compunction in my
heart." Joseph
Yoshisuke Kurihara speaking of the Terminal Island evacuation.
They were housed in barracks and had to use communal
areas for washing, laundry and eating. It was an emotional time for all. "I remember the soldiers marching us to
the Army tank and I looked at their rifles and I was just terrified because I
could see this long knife at the end . . . I thought I was imagining it as an
adult much later . . . I thought it couldn't have been bayonets because we were
just little kids." from "Children of the Camps"
Following WWII it was no easy task for Japanese
American to find their spot back in society. Many Americans still harbored
inner sentiment of the Japanese remembering Pearl Harbor and the fear of
Japanese spies. Despite this, by the 1960’s Japanese Americans had gained many
Americans respect with their economic prosperity. This is when the common
stereotype of the Japanese businessman began to take hold. Japanese Americans
were seen as, "successful citizens" and good assimilators into white
American society. But as time transpired the stereotype took the form of the
quiet, efficient, high-powered Japanese corporate business worker. However, as
recently as 1994 a San Francisco radio station had to fire a local DJ for
racist anti-Asian American remarks. Such actions in areas highly populated by
Asian Americans shows that there is still ground to be gained.
Valeria Aleksenko
sabato 3 novembre 2012
Gender stereotypes in mass media
Gender
roles: question of natural differences or cultural constructs?
Mass
Media both reflect and shape society: which images of women and men
TV, advertising, press bring out? How gender stereotypes influence
people's life?
Stereotypes
create fixed and reductive images of a social group. These images
usually represents women:
- as domestic providers or sexual objects
- with a beautiful and young body, often very thin
- holding traditional female roles, such as mother and wife
- practicing jobs as subordinates
Stereotypes
reproduced by Mass Media have real consequences. They reinforce a
patriarchal culture deep-rooted in many countries and they stand in
the way of equal opportunities.
In
Italy, for examples, data show how stereotypes can shape a society:
the percentage of unemployed women are greater then the percentage of
unemployed men, women are less paid then men with the same job, women
are a “phantom-presence” in politics and they difficultly hold a
position of responsibility at work. Instead women are supposed to do
housework, raise children and take care of the oldest members of the
family, much more than their partners.
The
Word Economic Forum has measured the gender gap in 135 countries
considering economic participation and opportunity, educational
attainment, health and survival, political empowerment. Italy is
collocated on the 80th
position, after countries of the third word, as Vietnam, Kenya and
Uruguay.
We have to think how stereotypes influence all spheres of our life, conditioning our choices. Women, are we really free?
Angela Pulliero
We have to think how stereotypes influence all spheres of our life, conditioning our choices. Women, are we really free?
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