On
26 September 1960, 70 million U.S. viewers tuned in to watch Senator
John Kennedy of Massachusetts and Vice President Richard Nixon in the
first-ever televised presidential debate.
For
Kennedy, TV was the principal medium of communication and persuasion.
The election in 1960 was a TV contest.
The
Great Debates marked television's grand entrance into presidential
politics. They afforded the first real opportunity for voters to see
their candidates in competition.
But
television also allowed viewers to assess the "looks" of
the candidates, to determine which one looked more honest, appeared
more confident, and came across as more presidential.
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