martedì 30 ottobre 2012

How the Nixon-Kennedy debate changed the world

On 26 September 1960, 70 million U.S. viewers tuned in to watch Senator John Kennedy of Massachusetts and Vice President Richard Nixon in the first-ever televised presidential debate.
For Kennedy, TV was the principal medium of communication and persuasion. The election in 1960 was a TV contest.

The Great Debates marked television's grand entrance into presidential politics. They afforded the first real opportunity for voters to see their candidates in competition.
But television also allowed viewers to assess the "looks" of the candidates, to determine which one looked more honest, appeared more confident, and came across as more presidential.

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